Questions worth asking for futures worth making: an effectual approach
نویسندگان
چکیده
Abstract It is not unusual in the psychology and economics of entrepreneurship to focus on decision models based predictive reasoning that explain outcomes such as venture creation (at micro level), firm performance (meso or job (macro level). However, this article, derived from literature entrepreneurial expertise, I argue for an embrace uncertainty, where are only unknown, but unknowable, hence undermining criteria actions decisions. By focusing principles processes do entail reasoning, effectuation offers both practical guidance acting face multiple uncertainties novel research questions yet examined through lens method. Specifically, offer five possible new ventures future built effectuation. These pertain futures worth making, without prescribing predicting what those would, could, should be.
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ژورنال
عنوان ژورنال: Small Business Economics
سال: 2023
ISSN: ['1573-0913', '0921-898X']
DOI: https://doi.org/10.1007/s11187-023-00747-5